Overview
One App.
The Entire Market.
WSG is Egypt's premier auto parts distributor. We designed and built their flagship mobile app entirely from scratch — a full retail experience covering product discovery, brand filtering, detailed spec lookups, cart and checkout, and a gamified loyalty engine that turns every purchase into redeemable points.
The Challenge
The Egyptian auto parts market operated almost entirely offline. Customers navigated dozens of phone calls and physical store visits to find the right part. WSG had vast inventory and strong brand trust — but zero digital presence to scale it.
Our Solution
We built a mobile-first platform around three pillars: a visual catalog with deep brand and spec filtering; a streamlined checkout flow; and a tier-based loyalty program (Silver to Gold) where every purchase earns points convertible to real EGP — turning one-time buyers into loyal regulars.
UI/UX Breakdown
Every Screen, Purposeful.
From home to checkout, every design decision was made to reduce friction and reward engagement.
Points-First Homepage
The loyalty balance and its real-money value appear the moment the app opens — reinforcing the rewards program on every session and bringing users back consistently.
Home DashboardVisual Category System
Large image-driven category cards replace text-heavy menus with instant visual recognition. Users land in the right product section in a single tap.
Category BrowseBrand-Filtered Listings
Horizontally scrollable brand chips (Michelin, Pirelli, Goodyear, Dunlop) let enthusiasts zero in instantly. Points earned per product appear in the list row — making every browse feel rewarding before checkout.
Product ListingDeep Navigation
Icon-led sub-category rows (Tyres, Wheel Covers, Track Widening, Lug Wrenches, Wheel Nuts, Car Jacks) give users surgical access to the exact part type they need — zero dead-ends.
Sub-CategoriesSpecification Table
Auto parts demand precision. A clean spec table — Width, Height, Type, Diameter, Load Index, Speed Rating — reduces returns and eliminates buyer uncertainty at the exact moment of decision.
Product DetailKey System
Built to Retain.
Designed to Delight.
The loyalty engine is the heartbeat of the app. Two interconnected screens work together to keep users motivated between purchases.
- Live Silver to Gold tier progression with progress bar
- 1 Point = 1 EGP — real, tangible value shown upfront
- One-tap Pay with Points shortcut at checkout
- Circular milestone ring for rank target visibility
- Full activity ledger: points earned and points used
Final Result
A platform that did not exist — now does.
WSG went from zero digital presence to a fully shippable mobile platform complete with a loyalty engine that drives retention from day one.